Final-Task 1

For our character profiles, Alex and I wanted to present an element with duality where our two target customers are practically opposites. We have our preppy, refined uptown girl who eats her celery as a healthy on the go snack. An in contrast we have our more edgy, earthy downtown girl who eats celery as a way to keep up with her on the go lifestyle. Through our research, we found celery’s medicinal properties to be very interesting. Also, the fact that celery is a main component of many recipes, styles of cooking and soups, helped us decide where to go with our campaign.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: