Final-Task 2

The in class branding exercises allowed us to delve more into our vegetable, what we wanted to portray in our campaign and how we were going to address our target customers. The SWOT analysis let us figure out what people may really like in celery and what’s holding them back from it being their favorite vegetable. Also, the comparative analysis let us put celery on the map in terms of snack, and let us add qualitative properties to it. We then decided we wanted to do two separate ad campaigns pertaining to each girl, a set of three for each. For collateral we wanted to make a brochure and propose packaging ideas. Our sketches for logos ended up being more like ad campaign ideas rather than logos. We therefore developed those ideas into ads, and remained with a wordmark for our logo.

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