Final-Task 3

For the third week’s assignments we presented one set of advertisements to the class. The focus for them was to have a fashionable and sophisticated feel that encompassed our brand goal. I opted for these illustrations for the ads to be simple and elegant, and I wanted the pop of green color to really emphasize the vegetable. We wanted there to be a play on the situations we added celery to, for instance the stalk replacing the girl’s cigarette and becoming her healthy habit. As for the second set of ads, we presented ideas more for ways of eating your celery and not by just being glamorous with it. As far as packaging, we wanted it to be very elegant and luxurious almost as if you were opening a jewelry box, yet it’s your mid morning snack that’s ready to eat.


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